A systematic propaganda campaign has been underway for several months in Pakistan-administered Kashmir, targeting the ongoing public rights movement. Through various social media channels and other media outlets, efforts are being made to label the movement’s participants—and the public at large—as “terrorists” and “traitors.”
Behind this campaign lie propaganda channels supported by the Pakistan Army’s Inter-Services Public Relations (ISPR) wing and various groups affiliated with the “establishment.” These channels are attempting to link the public rights movement to militancy.
Supporters of the movement state that significant funds are being poured into these channels and social media platforms to orchestrate a campaign aimed at casting doubt on the movement’s demands and protest activities by associating them with militancy.
They emphasize that those involved in the public rights movement are primarily protesting for basic necessities—such as electricity, affordable flour, employment, fair taxation, control over local resources, and other civil and economic rights. They argue that attempts to link this movement to militancy amount to a distortion of the facts.
Supporters of the movement have urged the public not to place blind trust in such social media campaigns or the content disseminated by these propaganda channels; instead, they advise people to critically evaluate the claims and activities presented.
They further advise the public to scrutinize the sources, evidence, and underlying motives behind such content, and to refrain from propagating any allegations or claims without first verifying them.
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